Tuesday, September 6, 2011

Bye RubyLove!

It's been 5 years since I started RubyLove, and it's finally time to say goodbye. From being scared of not knowing what to do, to learning what I can do if I believed in myself, it was such a big learning experience.

The motivation for designing the Reflection-Tees was to help someone wearing the tee feel good on the inside while looking cute on the outside. I believe I have brought a few smiles to people who have bought the shirts. And the best part of it all is that Oliver loves seeing me wearing my "heart" shirts. He knows that means love, and he always asks me to wear them. On some nights when he feels like he needs me around, I will leave one of the RubyLove shirts with him in bed. So after everything, I know I'm making at least one very special someone smile.

Since our latest adventure of moving across the country requires us to pack lightly, I've decided to sell the RubyLove inventory. Even though I didn't have the time to work on the business in the last 3 years since Oliver was born, I thought about it often and saved many ideas of what I can do to revive the collection. I truly believe it's job is still not done and it's worth revisiting. However, I have accepted that I am not the person who can do the job. So I posted an ad on craigslist and began the interviewing process to find a new home for RubyLove. And after a few responses, one came across that made my heart sing. A lady who is in the business of helping women who have been abused was interested in buying the business. After a few exchanges, I decided she was the one who can breath a new life into RubyLove.

It's bittersweet saying goodbye to my first "baby", but I know she'll be well taken care of.

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